COURSES
Principles of Business Management
Marketing Fundamentals
Strategic Marketing
Digital Marketing
Business Management Capstone
Students in the Marketing and Sales pathway understand the scope and importance of marketing in the global economy. Students explore e-commerce and digital marketing media and study consumer behavior. In the capstone, students learn the skills necessary to run their own business or serve in upper level management, exploring management theory, accounting, and business law.
| Dual Credit | BUSN 101, BUSN 105, Ivy Tech, MKTG 101, MKTG 230, MKTG 252, MKTG 257 |
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| Careers & Pay | Market Research Analysts and Marketing Specialists: $48,030.37, Marketing Managers: $102,890.89 |
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